The boss man! Simon started building drop seat choppers for himself and then friends many years ago. From a small business, Attitude soon grew, and he is renowned as one of the best bike builders in the UK.
With petrol part of his DNA, Carter has grown up around bikes and built his own custom bobber in his teens. Now working full time at Attitude, he is Simon's second in command and will one day take the reins.
The Numbers Guy
Armed with a laptop rather than a spanner, Nick manages the numbers side of the business and keeps an eye on the finances.
Building and riding bikes for many years, Mayhem Mat knows everything there is to know about custom bikes. He runs the day to day of the shop and showroom.
When she’s not out riding her 883 Iron or getting chatted up by customers, Amelia helps out with running the shop.
Burger Van Dan
Dan runs the burger grill, cooking up greasy and unhealthy shit for hungry bikers.