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BIKES. APPAREL. ATTITUDE

We make beautiful one-of-a-kind custom motorcycles.

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MEET THE TEAM

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SIMON

El Jefe
The boss man! Simon started building drop seat choppers for himself and then friends many years ago. From a small business, Attitude soon grew, and he is renowned as one of the best bike builders in the UK.

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CARTER

Problem Child
With petrol part of his DNA, Carter has grown up around bikes and built his own custom bobber in his teens. Now working full time at Attitude, he is Simon's second in command and will one day take the reins.

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NICK

The Numbers Guy
Armed with a laptop rather than a spanner, Nick manages the numbers side of the business and keeps an eye on the finances.